![Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2A3X6N9/trento-italy-10th-oct-2019-moncler-chairman-and-ceo-remo-ruffini-attends-il-festival-dello-sport-in-trento-italy-credit-james-gasperottizuma-wirealamy-live-news-2A3X6N9.jpg)
Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2019/09/05/12259112-c3e4-11e9-ad8c-27551fb90b05_image_hires_153632.jpg?itok=pyPj_QEr&v=1567669002)
Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post
![Financial Times Live on Twitter: "Moncler's Remo Ruffini: knowing when to change course. Hear more from the #Moncler CEO at the #FTLuxury summit https://t.co/8q5iaB2gCs… https://t.co/NxsogxbFxX" Financial Times Live on Twitter: "Moncler's Remo Ruffini: knowing when to change course. Hear more from the #Moncler CEO at the #FTLuxury summit https://t.co/8q5iaB2gCs… https://t.co/NxsogxbFxX"](https://pbs.twimg.com/media/D4-yTk_WAAADTQW.jpg)